January 19, 2010: 'Studio B' becomes only Southtowns retailer of Ferro Cosmetics
"Studio B Dance & Fitness Supplies" is now carrying Ferro Cosmetics, a line of high end, all natural mineral makeup.
Ferro Cosmetics aims to empower women to look, feel and be their very best with makeup that is as beautiful as it is practical and healthy. It does that by adding minerals such as silk, and pearl to illuminate skin. More importantly, unnecessary ingredients such as talc, toxins, fragrances and dyes are left out. The line, founded by Krissy Ferro of WNY, was previously only available in the Northtowns.
Studio B's inventory of Ferro Cosmetics includes foundation, eye shadows, veils, blushes and bronzers. Customers are welcome to try different shades in store, and ask trained staff members about the advantages of mineral makeup.
Ticket to Success
How one storeowner created a movie-themed store that quickly became the talk of the town.
By Elizabeth Louise Hatt
From the moment you step through the doors of Studio B in Hamburg, NY, you know it will be a shopping experience like no other. A smiling young girl, dressed in a black button-down shirt, leads you through velvet ropes and down a red carpet to a plush theater style seat. As the usher disappears behind the thick velvet curtains ahead, you sit, munching on a cup of popcorn watching Sleeping Beauty on the large screen in front of you. A couple of minutes later, your usher returns with boxes of shoes, ready to find you the perfect fit.
Building a theme into a store has its advantages. A unique shopping experience can help set your business apart from the competition-especially in a creative industry such as dance. According to storeowner Suzanne Mall, it is about finding a way to engage your customers that leaves a lasting impression. This isn't enough to guarantee success, though.
With the two nearest dancewear stores both more than 20 miles away from her dance studio, the Performing Arts Dance Academy in Hamburg, Mall identified a void in the community. And after selling dancewear basics from a room in the studio for almost 15 years, she knew exactly what students were looking for. Capitalizing on her studio expertise, mall turned Studio B into its own theatrical production that quickly became the talk of the town, attracting shoppers from as far away as Canada-and the attention of almost all passersby.
April 23, 2009: Article in the Hamburg Sun
The worlds of film and dance collide with ‘Studio B Dance & Fitness Supplies Store’
By Sarah Reynolds
The Performing Arts Dance Academy located at 206 Lake St. in the Village of Hamburg has recently opened a store right next door to the academy. Studio B Dance And Fitness Supplies opened 12 days before Christmas and has been experiencing a substantial amount of success. The building located right next to the dance academy has the resemblance of Hollywood.
“My idea was to have it be like a movie theater,” said Studio B Dance and Fitness Supplies and Academy owner Suzanne Mall. “I’ve loved theater since i was a little kid, especially Shea’s Theater so I tried to decorate it after Sheas.” The supplies center features dance, gymnastic, skating and ladies fitness wear in various sizes which includes plus sizes.
The store has generated a following which includes following which includes customers from as far away as Toronto. Many have deemed the store as one of the Southtowns best kept secrets.
Mall was a dancer with the Buffalo City Ballet. She is a member of the Hamburg Chamber of Commerce, the Village Business Advisory Council, National Association of Professional Women and she is an A Plus Member of the Better Business Bureau.
For more information, call 649-5000 or go online and visit: www.performingartz.com
